Sunday, November 27, 2011

Starkbucks Goes Green -- To Shortchange Customers

The November 2011 issue of the New Agey Natural Awakenings reports:

"Starbucks Corporation has taken it all a step further by designing a pre-certified Leadership in Energy and Environmental Design (LEED) prototype store. It features recycled floor tiles, reduced lighting and lower water usage and air conditioning set three degrees higher than usual."

Sounds like Starbucks plans to use:

1. Cheaper floor tiles.

2. Less water.

3. Less lighting.

4. Less air conditioning.

Which means that Starbucks is about to get cheaper, dirtier, darker, and hotter. All to save money. (Disguised as "going green" for the gullible.) This trend fits right in with Starbucks's switch to smaller napkins.

But will Starbucks pass along any of these savings to consumers in the form of lower prices?

Didn't think so.


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